PR Program Earns National Certification

Pete Smudde

Peter Smudde

Illinois State University’s Public Relations Program is the first public relations program in the state to earn the distinction of a Certification in Education for Public Relations (CEPR) from the Public Relations Society of America (PRSA).

“A program that is accredited as CEPR reflects a rigorous and strong program,” said Program Coordinator Peter Smudde. “It is fitting that we continue the excellence of our program by becoming the first and only program in Illinois to be given the designation of a CEPR.” The program is housed in the University’s School of Communication.

In order to earn certification, CEPR candidates must meet requirements that include a program’s ability to prepare students for continued growth in the field of public relations, dedication to diversity and global perspectives, as well as opportunities for mentoring and professional affiliations. The review process is administered by the PRSA Educational Affairs Committee.

The strength of the student chapter plays a part in the CEPR designation, noted Smudde. “Our PRSSA chapter is very active and nationally recognized. The chapter has earned numerous national awards, including being named Star Chapter for three of the last four years,” he said.

The 2013 recipients of the CEPR will be honored during the PRSA Assembly on Oct. 26 in Philadelphia.

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